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Since the introduction of the Cola Coca Company’s Sustainable Agriculture Guiding Principles (SAGP) in 2013, farmers and producers working with Coca-Cola European Partners (CCEP) have benefitted from external certification and more efficient resource use.
The REEL Code of Conduct Version 2.0 provides a verifiable, private standard, based on the REEL COTTON Sustainable Agricultural Practices Hand Book Version 2009 with additions to cover the entire Environmental facet.