The corporate members of the Embedding Project were increasingly being asked to contextualise their sustainability performance. They wanted to understand how they could factor socio-ecological thresholds into their corporate strategy and goal setting processes. They had been directed towards multiple different initiatives and tools designed to aid this process leaving many of them overwhelmed. They told us they needed help to make sense of it all. As a result, the Embedding Project assembled a Global Community of Practice (CoP) on Contextual Strategy-making where interested companies participated in a process to bring these ideas and tools together under an overarching framework to help explain how companies are approaching the concept of context.